Soon is pioneering new ways to make investing and managing finances a simple and painless activity. In doing so, we’re introducing new financial thinking and innovation to attach a wealth engine to your debit card.

The beautiful thing is, you don’t even need to understand how it works to get value from Soon…you just need to know how to use a debit card. But for the curious at heart, this is a quick rundown of some of the mechanics and breakthroughs that make Soon work so well.

Soon is not yet available, but will be….Soon! Get on the waitlist now.

Invest at Deposit, Divest at Spend

Soon doesn’t just automate investing, it also automates divesting. You can’t do one without the other, and frankly both take years to master for those who enjoy manual, speculative investing.

With Soon, you don’t need to become an expert. When you first create an account you'll select your investment schedule. Then Soon will execute automated investments. You’ll never have to worry about when or how to invest.

When you spend, Soon's algorithm selects your best performing asset to complete the transaction. So whatever is up in the markets at that moment, is what goes out. You don’t have to worry about watching and waiting and agonizing about when is the right moment to divest your assets, just let Soon manage it for you automatically.

By automating invest and divest and pairing it with a natural behavior you already know, Soon is helping you emotionally disconnect from your investments. This is one of the most difficult things to do as an investor, but now you can do it just by using your debit card!

Probability and Constant Divesting

By investing a little every time you make a deposit, you end up taking many different positions at different points in time. Imagine your portfolio is made up of 30 different stock investments. If you deposit twice a month you will take 30 positions at different market values every month. Over a year that adds up to 360 unique positions.

With so many unique positions, Soon increases the probability of gains at any given time. So every time you spend there is a greater chance that one of the assets you hold has increased in value, and by tying divest to spend, Soon is taking advantage of random gains on a daily basis.

Mean Reversion & Short-Term Volatility

Soon relies on a commonly observed market phenomenon called Mean Reversion. Investment assets historically revert to the average price and Soon takes advantage of this. Your winning positions will not always be winning positions, and your losing positions will not always be losing positions, but Soon only leverages positions when they are winning. That leaves losing positions to wait until they eventually become winners.

Because Soon is constantly investing and constantly divesting, the shorter the length of time it takes for mean reversion to occur, the better. That’s why assets that display high volatility over short periods of time perform very well with Soon. Even in periods of overall downturn, as long as there is daily or weekly mean reversion it bodes well for Soon.

Soon is constantly taking gains as they are available. Even if gains are small, they add up over time, making Soon’s investment engine a very efficient financial machine that can have near-term impact on your financial life.

Fractionalized Assets

In order to utilize assets for your daily transactions, including purchases of a few dollars, Soon needs to be able to use smaller portions of your investment assets. Soon utilizes fractionalized assets to ensure that even a few extra cents worth of your assets can be used to take a gain.

Short-Term Liquidity of Investment Assets

Most financial services require either a waiting period or administer a penalty if you liquidate your assets early. That makes it difficult to take advantage of investment gains when you need them.

With Soon, you get short-term liquidity of your investment assets, allowing you to get the proceeds from investment gains in your spending account quickly. You get the value of your gains when you need them.

Increasing Purchasing Power by Making Investments Behave Like Currency

By leveraging assets that have the ability to increase in value, you are increasing the amount that you can purchase. By increasing the amount you can purchase with the same value put in, you are increasing Purchasing Power, the amount you have available to spend.

Soon makes investment assets behave like currency by making assets more accessible. By liquidating assets when you spend, you can take advantage of investment gains to save money. You can also make your spending money go further.

Works with Your Debit Card

Soon is as simple as it seems! Use your debit card anywhere, anytime and Soon will use that as an opportunity to take a gain! After you’ve set up your account, selected your portfolio and have begun depositing money, you only have to use your card in the same way you already know how to do. With Soon, if you can use a debit card, you can invest.

Achieving Life Goals…Soon

Extra cash generated by Soon’s wealth engine doesn’t just idly grow. You can utilize extra cash created by Soon to help you accomplish life goals faster. Soon is not just a tool to prepare for retirement, it’s also designed to improve your lifestyle in the near-term.

With Soon, you can accomplish life goals sooner…rather than later. Spend less time managing and worrying about your finances and more time living your life.

Security

Soon is built with the highest standards in privacy and encryption technology to ensure your personal data and your wealth remains secure and accessible. As a financial service it is an imperative to keep those promises.

Blockchain

At Soon, we are no stranger to the significant capabilities blockchain technology has introduced to the world, and especially to the financial services industry. We also recognize that blockchain is a tool, and is most valuable when used properly. Blockchain is written into the core of our ledger technology and enhances our ability to ensure security and uptime for our users.

Taxes

Soon takes capital gains taxes into account with every transaction that involves an investment asset. Soon calculates short vs long-term taxes.

Soon partners with leading tax document preparation services to ensure you can accurately report your taxes at the end of the year. The documents will be easily accessible and delivered to you ready-to-file.